CONSTRUCTION : ART

I make monthly site visits to artistically document the construction of high-end residential homes, coordinating with site supervisors to stay aligned with key build milestones for timely, impactful coverage. After capturing film and photos, I handle editing, music selection, and multiple deliverables for online distribution. Construction: ART is the name of the ongoing series under which all monthly submittals are categorized for online use. Per brand guidelines, all ongoing construction is to be rendered in black and white imagery to contrast completed work.

Below are samples showcasing this approach—elements Paradigm Roofing could integrate into its digital media strategy.